Art Direction + Branding

AIBD Conference:

Art direction for an annual live conference rebrand. The event needed to transition from a national brand into a global one. Keeping in line with the industry space in which this event exists, I introduced an easy to use acronym, and streamlined the graphics and logo into a stronger visual presence that could easily accommodate the disparate marketing elements that would be needed for upcoming years.

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Corporate Rebrand:

After 25 years, the continuing medical education company's corporate identity needed a face lift. An evolving marketplace, along with an expansive shift on how attendees consumed their education, necessitated a change. This "book" logo was chosen not only because of the traditional implications, but because it could be adapted to suit the needs of its growing portfolio options while keeping the corporate brand visible. Evolved versions include a speaker's podium, a computer, and a monograph.